Essential Brand Identity

If you're a startup looking to create a new identity this package is perfect for you. It includes some of the essentials you'll need to launch your business. This package can also be useful for established businesses looking to update/upgrade your brand identity.

Logo Design

• Full Primary Letter Mark Logo (symbol/element not incl)

• 2 initial concepts & 2 rounds of revision

• Logo Submark of chosen logo

• Logo File in PNG / JPG

• Logo in black & white versions


Brand Colour Palette

• Custom brand colours that reflects your brand’s visual identity (includes HEX codes)

• 2 initial samples & 1 round of revision

This can be used for your logo, website, storefront and all your marketing and social media content.  

Brand Moodboard

Bespoke inspiration mood board with your brand colours.

Building the visual side of your brand can feel overwhelming when you’re now starting out. One of the best ways to organise all of your ideas, design elements, and create a comprehensive visual story for your brand is to use a moodboard


Fonts + Hierarchy recommendation 

Typography enhances your website’s personality, your users will subliminally begin to associate the Fonts displayed on your website with your brand.

Brand Style Sheet

An overview of your created branding